(San Francisco) After smartphones, laptops or headsets, Google on Wednesday added a connected watch to its Pixel product line as part of a strategy to make its services accessible at all times on various devices.
The Alphabet subsidiary had already developed operating software for connected watches from other brands, but this time designed and manufactured its own object.
The watch, dubbed “Pixel Watch”, was introduced at Google’s annual developer conference in California, where the group also dangled a new tablet, showed off a new version of its headphones and displayed a model more affordable from his smartphone.
With artificial intelligence, the cloud and computer chips developed for the occasion, the devices of the Pixel range are intended to be able to coordinate easily, explained the head of devices and services at Google, Rich Osterloh.
“All of these objects work in concert according to our vision of ambient computing,” he explained during a presentation to the press.
Google’s watch will launch in the fall.
It will integrate health-related applications from Fitbit connected watches, a brand of connected objects specializing in fitness. Google had announced its acquisition for 2.1 billion dollars in 2019 with the objective of better competing with the Apple watch, an operation which was finalized in 2021.
The Pixel Watch will be able to sync with other devices using Android operating software or may have its own internet connection.
The group will also bring to market in the coming months a new version of its smartphone, Pixel 7, with prices and characteristics still to be detailed.
A smaller version of the Pixel 6 introduced last year, Pixel 6a, will be available on July 28 for $449, along with the new Pixel Buds Pro headphones, which feature active cancellation. ambient noise, at $199.
Google is also working on a new tablet which should be released next year, the group believing that the segment of portable devices with large screens remains interesting despite the drop in demand.
If the operating software developed by Google, Android, makes it possible to operate the vast majority of smart phones in the world, the products manufactured by the group itself are struggling to amass market share.