The pick-ups, which are particularly popular in the USA, have long been a vacancy for Volkswagen there – from 2026 the group now wants to follow up with its own e-brand. The plan is to release an all-electric pickup truck and an SUV under the manufacturer name Scout in the United States. This was announced by VW on Wednesday evening after a meeting of the supervisory board in Wolfsburg. This would be a kind of revival of the SUVs of the former Chicago auto, truck and farm machinery manufacturer International Harvester. In a first stage, 100 million euros are to be invested in the project, according to people close to the company.

The pick-ups, which are particularly popular in the USA, have long been a vacancy for Volkswagen there – from 2026 the group now wants to follow up with its own e-brand. The plan is to release an all-electric pickup truck and an SUV under the manufacturer name Scout in the United States. This was announced by VW on Wednesday evening after a meeting of the supervisory board in Wolfsburg. This would be a kind of revival of the SUVs of the former Chicago auto, truck and farm machinery manufacturer International Harvester. In a first stage, 100 million euros are to be invested in the project, according to people close to the company.

The search for a way to gain a foothold in the pick-up market had been going on for some time. With the Amarok, Volkswagen’s light commercial vehicles have had such a model in their range for many years – but it was not sold in the USA of all places. One reason was a bizarre import hurdle with which Washington had repaid trade barriers for exported chickens with higher import duties for certain types of cars (“Chicken Tax”).

As a result, domestic providers such as General Motors and Ford dominated the domestic business with pick-up trucks. US electric car manufacturers such as Tesla and Rivian are now also active in the sector. An Amarok successor developed by VW platform partner Ford is to be presented this summer. So far, the group has delivered a good 830,000 Amaroks in Europe, South America, South Africa and Oceania.

Things didn’t go well for Volkswagen in the USA for a long time after the diesel exhaust gas fraud was first exposed there. The exact strategy was often not entirely clear to observers either – in the meantime, for example, a “limousine offensive” had been launched, while business with SUVs was picking up more and more. In 2021, after years of losses, the group managed to turn the important market into the black.

CEO Herbert Diess is now aiming for a total market share of 10 percent in the United States by 2030. In addition, there should also be more e-models here. The factory in Chattanooga (Tennessee) is being expanded, and a new plant could also be built in the USA or in Mexico. The group was also not represented in the North American truck business for a long time, recently taking over the US supplier Navistar.

https://www.stern.de/gesellschaft/regional/niedersachsen-bremen/elektroautos-vw-will-suv-von-scout-in-usa-als-e-marke-wiederbeleben-31851932.html?utm_campaign=alle-nachrichten&utm_medium=rss-feed&utm_source=standard

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