Although the EU wants to ban internal combustion engines in the coming decade, BMW will continue to develop petrol and hybrid cars in addition to its electric vehicles. However, by 2030 at the latest, every second BMW will be driving electrically.
The EU intends to only allow electric cars in the coming decade. The emissions from electricity production are irrelevant for Brussels – all e-cars are by definition “zero-emission vehicles”, even if they run on coal-fired power.
In contrast to Audi and Daimler, BMW will not rely on an “electric-only” strategy worldwide. Today at the BMW Group’s Annual General Meeting in Munich, BMW CEO Oliver Zipse vehemently defended himself against investors who wanted him to set a fixed date for the end of the combustion engine in BMW vehicles.
Zipse said his way is not mainstream but effective. Already in his speech he had shown himself to be following the right strategy. “We have the right products and technologies on the market at the right time.” With operational intelligence, courage and its own technology-based path, BMW is shaping the transformation “for us even to a competitive advantage,” explained the CEO.
Nevertheless, CO2 emissions would be reduced quickly and effectively, Zipse promised. Every drive makes a contribution. “Before we switch off individual technologies at an early stage, we should first adequately secure the new ones. We continue to develop all technologies.” Both climate protection and customers benefited from this. Because: “The markets will not “tick” identically in the future either. The charging infrastructure is developed differently. Customers have different regional needs,” says the BMW boss.
Zipse named the BMW 7 Series, a model with four drives, as the latest example of how the company implements openness to technology. The 7 Series is already designed for the Euro 7 standard. “We are thus prepared for the regulatory requirements for conventional drives. Until the 2030s,” states Zipse.
“The BMW CEO cited the new BMW X1 with its fully electric variant as a second example of drive diversity. “In 2023 we will then electrify BMW’s next core product: the 5 Series.” In this way, BMW will remain a leading manufacturer in the world of electric cars, says Zipse. By 2030, at least half of BMW sales worldwide should be fully electric. “And we are doing everything we can to achieve this goal sooner,” promises the CEO. (awm)
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