Daily shopping presents many consumers with major challenges. Over the past week, more than 50 products on the shelf have become more expensive. Money runs out quicker. FOCUS Online says the tricks that customers can use to save.
FOCUS Online has been analyzing the prices at the large supermarkets and discounters for over three weeks. The focus is on no-name products. If the own brands at Rewe, Aldi Süd, Aldi Nord, Lidl or Edeka are popular, the branded products usually follow.
In the previous week, the prices for mustard (20 cents), whipped cream (10 cents), condensed milk (5 cents), UHT milk (4 cents), butter (20 cents), quark (10 cents), mascarpone (25 cents) increased , cheese (20 cents), meat (up to 1.50 euros), mozzarella (60 cents), bockwurst (70 cents) or for breadcrumbs (20 cents).
If you also count the different pack sizes, types and variants, consumers quickly come up with 50 items that have become more expensive within seven days. And that after many supermarkets and discounters had already raised their prices significantly in April.
The increase in the price of butter was particularly severe. In March, the 250 gram pack of “German branded butter” still cost 1.65 euros. Consumers now pay 2.29 euros for it.
The price of UHT milk rose from 70 cents to 92 cents. In the previous week, the price was still 88 cents.
The medium-hot mustard from “Ja”, which customers can buy from Rewe, recorded a big plus. The glass now costs 49 cents instead of 29 cents. That makes a price increase of 60 percent within the past week. Aldi Nord, Aldi Süd, Penny, Lidl and Netto Marken-Discount also increased the price of their inexpensive own-brand mustard by a good 20 cents.
Anyone who buys branded products currently pays 3.09 euros for butter (e.g. Meggle “Feine Butter” or Weihenstephan “Tafelbutter”). For the “Irish Butter” from Kerrygold 3.39 euros are due. At the beginning of the year, the price was still 2.49 euros.
The pack of organic minced meat (400 grams) now costs 5.49 euros. In the previous week, consumers still paid 4.79 euros. At the beginning of the year, the price was still 3.99 euros.
Edeka now charges 2.99 euros for the Bockwurst in a glass. The pack was previously available in supermarkets for EUR 2.75. At the beginning of the year, customers paid EUR 2.59 for the same product.
According to a current survey by the ifo Institute, the majority of companies in Germany intend to raise prices in the next three months. The reason is apparently the higher production costs caused by energy, delivery, raw materials and packaging.
Consumers should even pay more than ten euros for a kilo of bread. Butter could even break the 4 euro barrier. The cheapest milk could be available for 1.09 euros.
If you turn every cent twice, you are not alone.
“Households react very quickly when the general conditions change significantly,” explains Robert Kecskes from the market research company GfK. “That was the case with the pandemic, and it’s the same now with the Ukraine war and the high inflation rate.” People were unsettled, many felt that their disposable income was shrinking and that had a significant impact on their shopping behavior.
Customers would compare prices more often and buy more special offers. According to the ECC survey, almost two-thirds (61 percent) of consumers are now paying more attention to prices than they used to and are more likely to take advantage of special offers. “People are also paying more attention to not buying too much so that nothing has to be thrown away,” observes Kecskes.
With a little effort, consumers can actually get decent bargains.
Discounters and supermarkets are reacting to the changed buying behavior. They lure with offers primarily for branded products, because the scope for bargains is limited with private labels.
In the weekly brochures, Aldi Süd, Aldi Nord, Lidl, Rewe, Penny, Edeka, Netto Marken-Discount or Norma lure with low prices. The following applies to consumers: compare prices, note offers and shop strategically.
Go to the supermarket with a full stomach and a shopping list. If the brand offer is sold out, go for your own brand.
Don’t be blinded by exhibitors or other lures.
Stock up on long-life foods. The following applies: Don’t hoard, but shop wisely.
The brochures not only contain current offers, but also vouchers and discount codes that customers can redeem at certain times. Gift cards are often found on the shelves in drugstores. Buying the product will make it cheaper.
You can also use online vouchers or coupons that you can find in the retailers’ apps. You will find numerous coupons for your next online purchase on our FOCUS coupon page. We’ll tell you exactly how to proceed with the coupons at Aldi Süd, Aldi Nord, Lidl, Penny and Co. here.
Supermarket prices are skyrocketing, but we consumers also have to dig deeper into our pockets for electricity, petrol, furniture and clothing. What did you observe? What do you do to save money each month for yourself and your family? Send an e-mail to Konstantinos.email@example.com with your name and telephone number
The original of this post “More than 50 products have become more expensive in 7 days at Aldi, Rewe, Netto and Lidl” comes from chip.de.